Strategic Partnerships Leverage their two large Northwest facilities and diversified customer base (retailers, wholesalers, processors, restaurants) to offer bundled produce and value-added services, such as seasonal programs and local/organic sourcing, to expand cross-selling opportunities.

Organic and Local Growth Position to capitalize on robust USDA Organic and local sourcing programs by proposing expanded local Oregon/Washington produce boxes, seasonal specialties, and Fresh Cut options to retailers and foodservice clients seeking clean-label and farm-to-table assortments.

Food Safety and Recall Readiness Address past recall experience by offering enhanced traceability, recall-ready packaging, and proactive QA/supply chain transparency services as a selling point to risk-conscious retailers and processors.

Foodservice Expansion Target restaurants, processors, and institutions along the I-5 corridor with scalable distribution capabilities, training programs, and tailored product handling support to deepen service levels and capture larger share of Northwest demand.

Marketing and Programs Promote capacity for custom seasonal programs, such as Summer Harvest Produce Boxes and community partnerships, leveraging their seven-day support model and experienced team to differentiate as a customer-first produce distributor.