Strategic partnerships Leverage ongoing brand activations with luxury partners and local businesses to create co-branded packages for events, corporate gatherings, and sponsorship opportunities at Pacific Park and on the Santa Monica Pier.

Experience monetization Promote exclusive venue rentals such as Seaside Pavilion and private events to corporate teams, film shoots, influencer experiences, and milestone celebrations, expanding revenue streams beyond standard park admissions.

Executive leadership Capitalize on the newly appointed director of sales and marketing and the director of government and community affairs to accelerate B2B outreach, sponsorship deals, and regulatory-friendly partnerships with local governments and tourism boards.

Content & storytelling Expand storytelling around 30 Years of Fun and other heritage campaigns to generate sponsored content, media tours, and brand collaborations that attract national travel planners and media partners.

Cross-platform marketing Utilize the existing tech stack and digital channels, including social advertising and SEO tools, to run targeted campaigns for corporate events, private bookings, and group travel packages to nearby markets and international visitors.