Sustainability Demand Packmatic enables customers to meet stricter recyclability, supply chain transparency, and CO2 reduction goals, signaling strong demand in sustainability-focused packaging decisions that can be leveraged to upsell optimization services and premium sustainable packaging options.

Large Customer Network With over 300 customers including major FMCG, industrial, and e-commerce brands (e.g., Zalando, CoffeeCircle), there are ample cross-sell opportunities to expand usage across existing accounts and deepen reliance on the platform for broader packaging needs.

Extensive Supplier Network Access to the largest European supplier network through more than 350 affiliated suppliers and Smart Matching can be marketed as a competitive advantage to win new accounts seeking diverse supplier options and faster time-to-value.

Strong Growth Financing Recent Series A funding and high-profile investors signal market credibility and capacity for scale, making outbound campaigns more credible to potential enterprise buyers and enabling larger contract deployments.

Data-Driven Value Proven average savings of 16% on packaging costs and a focus on transparency and efficiency provide a compelling ROI narrative for SDRs, driving conversations around cost optimization, sustainability compliance, and procurement performance metrics.