Market Niche Target a boutique and experiential entertainment niche with private parties and team building events, emphasizing a wine and painting format that blends art with social experiences to differentiate from traditional art classes.

Growth Opportunity Leverage the small team size and hands-on, scalable event model to upsell corporate bookings, birthday parties, girls nights, and family days, expanding revenue through private events and recurring classes.

Tech Enablement Utilize the current tech stack (WordPress, email marketing, and CRM-like tools) to run targeted campaigns for local markets, promote seasonal themes, and drive bookings for on-site and off-site events.

Revenue Signals Revenue remains under $1M with a clear path to grow through expanding customer segments, increasing frequency of events, and cross-selling related experiences like kids classes and corporate wellness activities.

Partnerships & Expansion Explore partnerships with local venues, wineries, and corporate wellness programs to broaden reach, add co-branded experiences, and secure repeat business for private events and team-building sessions.