Family-owned growth Target Palmer Trucks’ multi-decade family business with a focus on expanding their service footprint and parts networks across Ohio, Indiana, Kentucky, and Illinois. Propose scalable parts and service contracts, fleet maintenance programs, and regional expansion packages to support their growth trajectory.

Award-winning credibility Leverage their TRP Dealer of the Year and Top Company for Women to Work for in Transportation recognitions to position value propositions around reliability, industry leadership, and inclusive workplace culture. Offer premium dealer collaboration, training partnerships, and co-branded marketing programs.

Expansion momentum Capitalize on historical expansion in Indianapolis and central Indiana by offering facility modernization, integrated workshop solutions, and fleet optimization technologies aligned with new or upgraded locations; present turnkey site upgrades and equipment bundles tailored to new depots.

Tech-enabled marketing Engage Palmer Trucks through their active tech stack (CRM and marketing automation) to propose data-driven sales enablement, CRM-integrated service scheduling, digital fleet management tools, and customer-centric service reminders to improve retention and upsell opportunities.

Mid-market resilience With revenue in the 100–250M range and 201–500 employees, position scalable, repeatable offerings such as fleet maintenance plans, extended warranty, parts optimization, and financing/leasing options suitable for mid-market dealers and fleet operators seeking reliability and cost control.