Growth through Partnerships Palmetto Brewing has shown an active strategy of partnering with local businesses and organizations, such as Perch and Charleston Animal Society, creating opportunities for co-branded products and joint promotional events that can be leveraged for cross-promotional sales campaigns.

Innovative Product Launches The brewery regularly introduces new beers like Idle Speed Salted Lime Lager and Peace of Cookie, indicating an openness to product diversification that could benefit from new distribution channels or targeted marketing efforts to expand customer reach.

Location and Community Engagement Located in Charleston, a vibrant market with a strong local culture, Palmetto Brewing’s community-focused initiatives and recent expansions in their tap system and outdoor space provide opportunities to co-host events and increase taproom sales.

Recent Business Expansion The partnership with Perch to operate the restaurant’s brewery portion suggests a strategic move to increase direct sales and taproom traffic, presenting sales opportunities in restaurant collaborations, retail, and on-premise outlets.

Market and Competitive Insight As part of a competitive local craft beer scene with similar-sized players, Palmetto's focus on creative branding, collaboration, and community engagement presents opportunity for targeted outreach to retail distributors, event organizers, and hospitality venues seeking distinct local products.