Local Heritage Appeal As the oldest brewery in South Carolina with a long-standing history since 1993, Palmetto Brewing Company has established a strong local brand presence, which can be leveraged to develop authentic, community-focused marketing collaborations and sponsorship opportunities.

Diverse Product Launches Recent launches like Idle Speed Salted Lime Lager and Peace of Cookie demonstrate ongoing product innovation, creating opportunities to upsell or bundle new craft beers through retail and hospitality channels to attract enthusiasts seeking novel flavors.

Strategic Partnerships Collaborations with organizations such as Charleston Animal Society and distribution partnerships with Southern Eagle Distributing expand reach and visibility, presenting opportunities to introduce co-branded campaigns, special edition releases, or events to enhance brand awareness.

Expanding Footprint Recent infrastructure improvements, including an open-air courtyard and expanded tap system, point to a focus on experiential marketing through local taprooms and events, ideal for targeted promotional activities, merchandise sales, and experiential packages.

Acquisition and Growth Potential Though currently small with revenue under one million dollars, the company's acquisition by Catawba Brewing suggests growth potential and stability, offering prospects for scaled distribution, premium product positioning, and new market entry strategies for interested partners.