Team specialization Position Palmetto Success Team as a tight-knit, client-first residential real estate group in the Midlands, highlighting their collaborative “True Team” approach to ensure comprehensive buyer and seller representation and potential for bundled service offerings.

Local market focus Target expansion within Columbia, Lexington, Irmo, Chapin, Cayce, West Columbia, Forest Acres, NE Columbia, and Ballentine by offering region-specific insights, name recognition, and neighborhood-centric marketing to attract local buyers and sellers.

Expert personnel Leverage the expertise of Frankie Griffin (Broker-in-Charge), Stacey Starnes (Co-owner), Todd Feaster (licensed Real Estate Appraiser), and Amy Humphries (buyer, short sale, and investor expert) to cross-sell services such as appraisals, short sales, and investment opportunities.

Tech-enabled Emphasize their tech stack (Google Maps, Leaflet, Isotope, Bootstrap, jQuery, Slider Revolution, Modernizr, Google Fonts) to showcase modern marketing capabilities for property listings, virtual tours, and data-driven targeting that can be offered to clients.

Financial appetite With reported revenue between $1M-$10M and a lean 2-10 employee base, present opportunities to upsell premium services, targeted marketing packages, and referral partnerships with larger brokerages or builders seeking scalable local expertise.