ERP and CRM Focus Panaya specializes in all-in-one AI-powered testing and change management solutions for ERP, CRM, and cloud applications, presenting a significant opportunity to target large enterprises using SAP, Oracle, and Salesforce platforms to optimize their digital transformation projects.

Recent Product Innovation With the launch of autonomous self-healing test automation and an industry-first AI kit, Panaya demonstrates a strong push towards innovative, cost-saving tools that appeal to organizations seeking advanced automation capabilities for faster and more reliable software deployments.

Strategic Partnerships Collaborations with companies like Cognizant and ABeam Consulting highlight Panaya’s integrated approach to reducing SAP maintenance costs and streamlining migrations, creating upsell opportunities within consulting firms and large system integrators managing complex enterprise environments.

Market Position & Growth Operating with a revenue range of $100M to $250M and recent expansions, Panaya is positioned as a leader in enterprise SaaS testing solutions, making it an attractive prospect for B2B expansion into industries heavily reliant on SAP, Oracle, or Salesforce ecosystems.

Digital Transformation Trend As organizations increasingly pursue rapid digital deployment with reduced risk, Panaya’s AI-driven testing and impact analysis solutions align closely with market trends for automation and seamless integration, offering significant cross-sell and upsell opportunities in enterprise IT modernization initiatives.