European Expansion Panaz opened a permanent showroom in Milan, signaling a focused push into the Italian and Southern European hospitality market. This expansion creates opportunities to win hotel, cruise and design-led project contracts across EU procurement channels, leveraging local presence to shorten lead times and showcase fire retardant fabrics and exclusive collections.

Safety and Compliance Specializing in high-quality fire retardant furnishing fabrics for hotels, leisure and cruise industries positions Panaz as a safety and compliance-led supplier. Target mid to luxury hotel groups, cruise operators, and large-scale renovation programs where durable, compliant textiles are critical, enabling upsell of coordinated fabric programs across seating, drapery, and wallcoverings.

Strategic Partnerships Existing and upcoming industry alliances with Hypnos, Newmor Wallcoverings, Ulster Carpets and Timorous Beasties create ready-made access to hospitality procurement and design audiences. Use joint events and exclusive collections to demonstrate value to hotels and interior designers, and pursue bundled fabric-wallcovering-carpet solutions for large-scale franchise projects.

Sustainable Advantage A sustainability-focused initiative with Ribble Rivers Trust aligns Panaz with ESG-conscious buyers. Market this as a differentiator in bids and RFPs to hotel groups pursuing sustainability certifications, emphasizing local environmental impact, responsible sourcing, and potential green credentials for fabric lines.

Premium Design Partnerships The company’s luxury contract performance collections and collaboration history with Timorous Beasties highlight its strength in design-led, exclusive textiles. Target flagship properties, luxury hotel brands, and high-end design firms seeking distinctive fabrics, offering limited-edition lines and co-branding opportunities to drive premium pricing and prestige projects.