Growth with Hiring Panelbase has actively expanded its leadership and sales capacity in 2021, including hiring two new sales directors and a client account director, signaling a strategic push to scale revenue and enterprise deals.

Geographic Expansion The company announced office expansion to London and broader Northern Europe, suggesting opportunity for region-specific partnerships, local account management, and cross-border projects.

Global Data Access Panelbase positions itself as a one-stop shop for global online data collection with access to a large panellist base, which can be leveraged to upsell integrated data collection, scripting, hosting, and bespoke tool development.

Broadened Services Service portfolio includes online sample, omnibus, qual recruitment, in-home testing and bespoke survey tool development, enabling cross-sell into current clients seeking end-to-end research solutions.

Mid-market Focus Current revenue is under one million with a relatively small team, indicating high potential to win mid-market accounts by targeting agile firms seeking cost-effective, high-quality global data collection.