Institutional Partnerships Identify and target universities, libraries, and research centers to license Paperpile across departments or entire institutions. Leverage BibGuru's large student user base as a funnel to drive institutional adoption, and offer admin friendly bundles, centralized licenses, SSO, and training for librarians and IT.

Enterprise Upsell Position an enterprise grade plan designed for research teams and labs with needs for team collaboration, admin controls, user provisioning, data exports, and compliance features. Highlight potential to scale beyond 50 users and to support grant funded projects, making it attractive to mid size organizations and labs.

Publisher Integrations Propose partnerships with publishers and LMS platforms to embed Paperpile into submission workflows, grant applications, and reading lists. Emphasize seamless citation management, discovery, and writing integration, leveraging Algolia search and ORCID compatibility to improve researcher productivity.

Workflow Leadership Differentiate Paperpile by promoting a complete research workflow from discovery to writing, with cross platform apps and robust citation tooling. Use this to upsell premium features, collaboration tools, and export options to researchers seeking an all in one solution.

Data Driven Growth Offer onboarding optimization and UX analytics services to institutions to accelerate adoption and retention. Provide admins with usage dashboards and insights into reading and writing activity, positioning as a value add to procurement conversations.