Parade Design Email Format
Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees
Parade Design operates in the retail luxury jewelry sector, producing and curating high-quality gemstones within a design-forward framework. The company relies on an award-winning design team and a hands-on production approach, including hand selection of gemstones for its collections such as Reverie. It is led by two brothers, Allen Pung as chief executive overseeing design and production and William Pung as vice president of marketing guiding product development and signature pieces; the firm is based in Monrovia, California and operates as a small to mid-sized business. Parade integrates design with production through its design and CAD teams to refine each style, including the Reverie Collection and the Lyria Crown. The company emphasizes timeless, high-quality jewelry intended to be cherished for generations. In August 2023, Parade Designs, Inc. announced the acquisition of Gardencityfloral, expanding its portfolio in fine jewelry and design.