Tasmania expansion Paramount Liquor is expanding into Tasmania with a dedicated Key Accounts Manager and Connect Portfolio Manager to support Lion distribution, signaling a growing regional sales opportunity and potential for additional venue partnerships in the region.

Strategic partnerships Recent partnerships with Lion Pty and a joint venture with Angry Orchard indicate a openness to collaborative programs and exclusive product bundles, suggesting opportunities to pitch co-branded promotions, limited-time offers, and category extensions.

Hospitality focus As the largest independent liquor wholesaler with deep hospitality expertise, Paramount is well-positioned to offer curated drinks lists, venue consultations, and data-driven insights to improve venues’ drink programs, enabling upsell and premiumization opportunities.

Digital transformation Finalist for Enterprise B2B eCommerce Business of the Year highlights a mature digital strategy; leverage their tech stack (Salesforce Service Cloud, Pardot, Braze, Segment) to streamline outreach, personalized campaigns, and digital ordering experiences for accelerated growth.

New leadership momentum Recent hires including a Tasmanian General Manager and Key Accounts Manager signal renewed focus on regional relationships and large-volume accounts; target venue clusters, wholesalers, and hospitality groups aligned with Tasmania and broader Oceania expansion.