Insights

Community Partnerships Parenting Place collaborates with a range of community organizations including the City of La Crosse, Playcentre Aotearoa, Sunrise Foundation, and Sentinel Homes, presenting opportunities to offer targeted educational resources, training programs, and co-branded content tailored for families and local service providers.

Digital Engagement With a broad online presence through self-guided courses, social media channels, and media appearances, Parenting Place is well-positioned to expand digital product offerings, sponsored content, or online marketing campaigns that enhance parent education reach and engagement.

Tailored Courses The organization provides specialized, stage-specific parenting courses drawing from Māori and contemporary research, providing an avenue for customized curriculum development, licensing opportunities, or collaborative content creation in the parenting education sector.

Funding & Growth Parenting Place has demonstrated growth with revenues between one and ten million dollars and secured support from foundations like Sunrise, indicating a strong foundation for scaling funded projects, sponsored initiatives, or partnership expansion in community and family services.

Technological Stack Utilizing technologies such as Salesforce Marketing Cloud and analytics tools like Hotjar and MouseFlow, opportunities exist to support Parenting Place with advanced marketing automation, data analytics, or web optimization solutions to further enhance their online service delivery.

Similar companies to Parenting Place

Parenting Place Tech Stack

Parenting Place uses 8 technology products and services including Hotjar, Facebook Pixel, Cloudflare Web Optimizations, and more. Explore Parenting Place's tech stack below.

  • Hotjar
    Analytics
  • Facebook Pixel
    Analytics
  • Cloudflare Web Optimizations
    Analytics
  • imgix
    Content Delivery Network
  • Swiper
    Javascript Libraries
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • MouseFlow
    Web Analytics
  • Nginx
    Web Servers

Parenting Place's Email Address Formats

Parenting Place uses at least 2 format(s):
Parenting Place Email FormatsExamplePercentage
First.Last@theparentingplace.comJohn.Doe@theparentingplace.com
100%
First.Last@parentingplace.nzJohn.Doe@parentingplace.nz
100%

Frequently Asked Questions

Where is Parenting Place's headquarters located?

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Parenting Place's main headquarters is located at 300 Great South Road Point Resolution, Auckland 1151 New Zealand. The company has employees across 3 continents, including OceaniaNorth AmericaAsia.

What is Parenting Place's official website and social media links?

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Parenting Place's official website is parentingplace.nz and has social profiles on LinkedIn.

What is Parenting Place's NAICS code?

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Parenting Place's NAICS code is 6241 - Individual and Family Services.

How many employees does Parenting Place have currently?

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As of March 2026, Parenting Place has approximately 69 employees across 3 continents, including OceaniaNorth AmericaAsia. Key team members include Marketing Director: K. S.Parents As Teachers Program Director: C. R.Director Of Counseling And Supportive Services: P. F.. Explore Parenting Place's employee directory with LeadIQ.

What industry does Parenting Place belong to?

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Parenting Place operates in the Individual and Family Services industry.

What technology does Parenting Place use?

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Parenting Place's tech stack includes HotjarFacebook PixelCloudflare Web OptimizationsimgixSwiperSalesforce Marketing CloudMouseFlowNginx.

What is Parenting Place's email format?

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Parenting Place's email format typically follows the pattern of First.Last@theparentingplace.com. Find more Parenting Place email formats with LeadIQ.

When was Parenting Place founded?

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Parenting Place was founded in 1993.

Parenting Place

Individual and Family ServicesAuckland, New Zealand51-200 Employees

Parenting Place is a non-profit organisation providing trusted parent education in Aotearoa New Zealand. Since 1993, we’ve journeyed with parents from the time their pēpē are born, right through to adulthood, supporting them through key transitions and tricky seasons - as well as the highs, lows and everydays of family life. 


We inspire, equip and support parents with practical, relatable parenting advice and strategies through:

💻 Online self-guided parenting courses: available 24/7 including 
- Digital Parenting
- Strong-Willed Child 
- Untangling Anxiety

👩🏽💻 1:1 Parent Coaching: available online, or in-person for Auckland families

🏫 Parenting Talks: in schools, kindergartens, ECEs, community centres and workplaces across New Zealand

📲 Free resources through our @parentingplacenz social channels and parentingplace.nz articles

🎙️ Parents We've Met podcast, featuring well-known New Zealanders and parenting specialists

📺 Media interviews across radio, TV, print, podcasts and digital channels


Parenting Place also creates content for parenting courses facilitated by community partners, including:

🧑🍼 Space: for you and your baby: a 20-40 week course to support parents in the first year of their child's life

🛠️ Toolbox Preschool Years, Toolbox Primary Years and Toolbox Teenage Years: a six-week age+stage specific parenting course covering the practical, emotional and relational aspects of parent life including: love and connection, understanding yourself as a parent, understanding our children and the world they live in

🌿 Building Awesome Whānau: a six-to-eight week course which draws from mātauranga Māori and the latest research to support whānau in a uniquely Aotearoa context

Section iconCompany Overview

Headquarters
300 Great South Road Point Resolution, Auckland 1151 New Zealand
NAICS Code
6241 - Individual and Family Services
Founded
1993
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Parenting Place's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Parenting Place's revenue is estimated to be in the range of $1M$10M

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