Mid-market Focus Target a fast-growing eyewear retailer niche with 11-50 employees and revenue between 1M-10M, offering scalable sales tools and marketing services that align with a boutique to mid-market operation.

Diverse Tech Stack Leverage opportunities to optimize their digital presence across WordPress, Google Ads, and analytics in order to boost online conversions, capture paid search demand, and improve customer journey insights.

Digital Marketing Expansion Capitalize on their existing use of Google Ads and iCIMS by proposing integrated marketing or recruitment marketing solutions to accelerate growth, talent acquisition, and multi-channel campaigns.

Competitive Positioning Position as a cost-effective alternative to larger optical brands by offering tailored analytics, local SEO, and performance marketing packages aimed at increasing online visibility and store traffic.

Growth Readiness Propose scalable solutions for expansion into additional markets or channels, including ecommerce enhancements and attribution modeling, to support revenue growth while staying aligned with their mid-sized team capacity.