PARITY | A Group 1001 Company Email Format
Marketing ServicesNew York, United States11-50 Employees
Parity is a New York-based marketing services firm that operates as a women’s sports consultancy and platform. It connects brands and agencies with a broad network of professional women athletes across more than 85 sports through sponsorship activations, content collaborations, research, and strategic advisory, with the aim of facilitating authentic engagement with athletes. The company serves brands seeking impactful partnerships in sports, addressing the need to close the gender income gap in sports and beyond by leveraging women athletes as trusted voices. Parity also produces Athlete, Actually, a podcast featuring athlete-led conversations that extend beyond traditional sports coverage. The organization positions itself within the marketing services field by offering a combination of partnership development, content and research support, and advisory services, based in New York and serving a diverse client base through its platform and offerings.