Expanding Product Line The launch of the Viola Dining Chair and the company’s focus on classic oak and green upholstered furniture indicate opportunities to upsell complementary home décors and furnishings to existing customers.

Strategic Acquisition The recent acquisition by The Gerson Companies suggests potential for collaborative product development and distribution channels, broadening market reach and sales opportunities within seasonal and everyday décor segments.

Leadership Change Randy Wells' appointment as president signals a possible new strategic direction, making it advantageous to engage with the company through innovative offerings aligned with their evolving vision.

Digital Engagement Utilization of technologies like Google Analytics and Akamai presents opportunities to leverage the company's online presence for targeted marketing and personalized product recommendations.

Market Positioning As a boutique home décor and furnishings brand with recognition in the industry, there is potential for premium product collaborations and exclusive collections tailored to high-end retail channels.