Wine Program Upsell The restaurant already emphasizes a strong wine program with a new two-story wine cellar and Wine Spectator Award of Excellence. Sales opportunities include premium wine club memberships, exclusive tasting events, and pairings with seafood and steak menus to boost average check sizes.

Seafood and Steak Cross-Sell Parkers’ Lighthouse houses both seafood-focused offerings and the Queensview Steakhouse. There is a clear cross-sell opportunity for combining seafood tastings, surf-and-turf bundles, and private dining experiences that leverage both concepts for larger party bookings.

Happy Hour Traffic With dedicated happy hour windows on both the main floor lounge and waterfront patio, there’s potential to package off-peak dining promos, membership discounts, and event-driven reservations to drive weekday volumes and increase loyalty program sign-ups.

Event and Private Dining The venue’s multi-level layout and upscale Queensview Steakhouse offer opportunities for private events, corporate catering, and live music nights. Target corporate clients and wedding planners with tiered catering menus and hold-the-date incentives.

Digital and Local Growth Existing tech stack including WordPress, Shopify, and Open Graph suggests room to optimize online reservations, dynamic menu displays, and targeted local marketing campaigns. Leverage strong brand assets for partnerships, events, and seasonal promotions to attract new guests in Long Beach and nearby markets.