Parks Associates Email Format
Market ResearchTexas, United States51-200 Employees
Parks Associates is a market research and consulting firm focused on emerging consumer technology products and services. Founded in 1986 and based in Plano, Texas, the company is woman-founded and certified. It serves a broad client base—from Fortune 500 companies to early-stage startups—by producing market reports, primary and consumer research, custom studies, workshops, executive conferences, and ongoing service subscriptions. Within the market research space, Parks Associates covers areas such as IoT, digital media and platforms, entertainment and gaming, home networks, and digital health. The firm helps clients understand evolving markets and consumer behavior to inform product strategy, partnerships, and strategic decisions. In April 2026, Parks Associates announced a partnership with Philo Inc. accompanying new research on unified streaming and next-generation advertising.