Aftermarket Upsell Leverage Parkway’s full-service center and genuine parts for multiple makes to upsell maintenance plans, tires and batteries, accessories, and cross-brand service contracts to both new and used vehicle buyers.

Warranty Expansion Capitalize on the Parkway Promise by promoting extended warranties and protection plans to increase average deal size and service department revenue, reinforcing trust with the lifetime powertrain warranty as a differentiator.

Cross-Brand Selling Capitalize on the three-brand showroom to win cross-sell opportunities, guiding buyers who come for Volvo, Subaru, or Hyundai to consider additional models and services, boosting overall vehicle and service revenue.

Local Partnerships Forge partnerships with local employers, hotels, and attractions to create referral channels and shuttle-enabled test drives, driving showroom traffic and service visits.

Digital Marketing Expand data-driven marketing for sales and service using the existing tech stack including Mautic, Google Tag Manager, and Bing Ads to generate higher-quality leads and improve appointment conversions.