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Insights

Community Partnerships Leverage strong local club and community involvement, including ongoing support for referees and grassroots sports, to propose collaborative sponsorships, venue activations, and fundraising partnerships that align with Parra Leagues Group values.

Masterplan Synergy The Parramatta Live masterplan signals expansion into world-class sport, entertainment, and lifestyle. Offer scalable venue tech, event management solutions, and premium experiences to support phased development and tenant partnerships.

Digital Footprint With a tech stack spanning Salesforce, WooCommerce, Mailchimp, and cloud tools, there is a ready-made foundation for integrated CRM, marketing automation, e-commerce enhancements, and personalized member experiences.

Financial Scale Revenue range and growth trajectory suggest opportunities for mid-market B2B services, including loyalty programs, data analytics, and hospitality tech that optimize operations across multiple venues and events.

Sustainability & Giving Established charitable partnerships and community grants present openings for CSR-aligned sponsorship assets, cause-marketing campaigns, and donor management solutions that resonate with Parra Leagues Group’s community-first ethos.

Similar companies to PARRA Group

PARRA Group Tech Stack

PARRA Group uses 8 technology products and services including Sucuri, WordPress, Salesforce, and more. Explore PARRA Group's tech stack below.

Media & News

PARRA Group's Email Address Formats

PARRA Group uses at least 4 email formats:
PARRA Group Email FormatsExamplePercentage
First.Last@parraleagues.com.auJohn.Doe@parraleagues.com.au
84%
FLast@parraleagues.com.auJDoe@parraleagues.com.au
11%
First@parraleagues.com.auJohn@parraleagues.com.au
2%
FirstL@parraleagues.com.auJohnD@parraleagues.com.au
3%

Frequently Asked Questions

What is PARRA Group's phone number?

Minus sign iconPlus sign icon You can contact PARRA Group's main corporate office by phone at
+61-2-9638-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PARRA Group's official website and social media links?

Minus sign iconPlus sign iconPARRA Group's official website is parraleagues.com.au and has social profiles on LinkedIn.

How much revenue does PARRA Group generate?

Minus sign iconPlus sign icon As of October 2026, PARRA Group's annual revenue is estimated to be $10M - $25M.

What is PARRA Group's NAICS code?

Minus sign iconPlus sign iconPARRA Group's NAICS code is 7211 - Traveler Accommodation.

How many employees does PARRA Group have currently?

Minus sign iconPlus sign iconAs of October 2026, PARRA Group has approximately 135 employees across 2 continents, including Oceania and North America. Key team members include Chief Executive Officer: C. D. A., Chief Financial Officer: S. S. and Director: R. F. Explore PARRA Group's employee directory with LeadIQ.

What industry does PARRA Group belong to?

Minus sign iconPlus sign iconPARRA Group operates in the Hospitality industry.

What technology does PARRA Group use?

Minus sign iconPlus sign iconPARRA Group's tech stack includes Sucuri, WordPress, Salesforce, WooCommerce, Mailchimp, Microsoft 365, Google Cloud and Asana.

What is PARRA Group's email format?

Minus sign iconPlus sign iconPARRA Group's email format typically follows the pattern of First.Last@parraleagues.com.au. Find more PARRA Group email formats with LeadIQ.

When was PARRA Group founded?

Minus sign iconPlus sign iconPARRA Group was founded in 1959.
PARRA Group logo

PARRA Group

HospitalityNew South Wales, Australia51-200 Employees

The PARRA Group operates in the hospitality sector from Parramatta, New South Wales, overseeing a network of venues linked to the Parramatta Leagues Club. Its origins trace back to 1947, when the Parramatta Eels entered the Sydney Rugby League, embedding a community focus in Western Sydney. The organization emphasizes people-centered experiences and aims to strengthen community ties through sport, wellbeing, and belonging.

Positioning itself as a unifying force, PARRA seeks to inspire, unite, and uplift residents, members, and fans by delivering accessible, welcoming experiences. In 2024 it announced Parramatta Live, a masterplan for a sport, entertainment, and lifestyle precinct intended to broaden its role in the Parramatta area. Based in Parramatta, the group operates as a mid-sized hospitality organization with a long-standing involvement in local causes and grassroots sport.

Section iconCompany Overview

Phone number
+61-2-9638-****
Website
parraleagues.com.au
NAICS Code
7211 - Traveler Accommodation
Founded
1959
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M - $25M

    PARRA Group's revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • Chief Executive Officer at PARRA Group
    C. D. A.
    Chief Executive Officer
    Mobile Phone
  • Chief Financial Officer at PARRA Group
    S. S.
    Chief Financial Officer
    Mobile Phone
  • Director at PARRA Group
    R. F.
    Director
    Mobile Phone
  • General Manager Information Technology at PARRA Group
    M. M.
    General Manager Information Technology
    Mobile Phone
  • General Manager Marketing at PARRA Group
    N. J.
    General Manager Marketing
    Mobile Phone

Employee Directory

  • Marketing And Communications Manager at PARRA Group
    S. M.
    Marketing And Communications Manager
    Mobile Phone
  • General Manager - Dural Country Club at PARRA Group
    S. L. S.
    General Manager - Dural Country Club
    Mobile Phone
  • Duty Manager at PARRA Group
    R. M.
    Duty Manager
    Mobile Phone
  • Loyalty Manager at PARRA Group
    V. L.
    Loyalty Manager
    Mobile Phone
  • Catering Operations Manager at PARRA Group
    N. C.
    Catering Operations Manager
    Mobile Phone

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