Insights

Community Engagement Strong community focus and partnerships with local sports and charitable programs present opportunities to cross-sell sponsorships, event hospitality, and member engagement packages to local businesses and NGOs aligned with Parra Leagues' values.

Expansion Potential Active development of Parramatta Live masterplan and multiple venues under Parra Leagues Group signals demand for premium event spaces, live entertainment tech, venue management solutions, and integrated CRM-driven marketing services.

Digital & CRM Existing tech stack including Salesforce, WordPress, Mailchimp, and Google Cloud indicates readiness for CRM-driven campaigns, loyalty programs, and targeted communications to boost membership, ticketing, and merchandise sales.

Sponsorship & Grants Recurring partnerships with referees associations, NICU-related charities, and ClubGRANTS activities highlight opportunities to offer sponsorship administration, fundraising platforms, and donor relationship management services.

Financial Scale Revenue in the tens of millions with a mid-sized employee base points to opportunities for scalable B2B solutions (POS integrations, hospitality tech, analytics, and enterprise-grade security) suitable for growth without overhauling current operations.

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PARRA Group Tech Stack

PARRA Group uses 8 technology products and services including Sucuri, WordPress, Salesforce, and more. Explore PARRA Group's tech stack below.

Sucuri
Content Delivery Network
WordPress
Content Management System
Salesforce
Customer Relationship Management
WooCommerce
E-commerce
Mailchimp
Email
Microsoft 365
Email
Google Cloud
Infrastructure As A Service
Asana
Issue Trackers

Media & News

PARRA Group's Email Address Formats

PARRA Group uses at least 4 email formats:

PARRA Group Email Formats	Example	Percentage
First.Last@parraleagues.com.au	John.Doe@parraleagues.com.au	84%
FLast@parraleagues.com.au	JDoe@parraleagues.com.au	11%
First@parraleagues.com.au	John@parraleagues.com.au	2%
FirstL@parraleagues.com.au	JohnD@parraleagues.com.au	3%

Frequently Asked Questions

What is PARRA Group's phone number?

You can contact PARRA Group's main corporate office by phone at

+61-2-9638-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is PARRA Group's official website and social media links?

PARRA Group's official website is parraleagues.com.au and has social profiles on LinkedIn.

How much revenue does PARRA Group generate?

As of August 2026, PARRA Group's annual revenue is estimated to be $10M - $25M.

What is PARRA Group's NAICS code?

PARRA Group's NAICS code is 7211 - Traveler Accommodation.

How many employees does PARRA Group have currently?

As of August 2026, PARRA Group has approximately 138 employees across 1 continents, including Oceania. Key team members include Chief Executive Officer: C. D. A., Chief Financial Officer: S. S. and Director: R. F. Explore PARRA Group's employee directory with LeadIQ.

What industry does PARRA Group belong to?

PARRA Group operates in the Hospitality industry.

What technology does PARRA Group use?

PARRA Group's tech stack includes Sucuri, WordPress, Salesforce, WooCommerce, Mailchimp, Microsoft 365, Google Cloud and Asana.

What is PARRA Group's email format?

PARRA Group's email format typically follows the pattern of First.Last@parraleagues.com.au. Find more PARRA Group email formats with LeadIQ.

When was PARRA Group founded?

PARRA Group was founded in 1959.

PARRA Group

Q: What is PARRA Group's official website and social media links?

PARRA Group's official website is parraleagues.com.au. PARRA Group has social profiles on LinkedIn.

Q: How many employees does PARRA Group have currently?

PARRA Group has approximately 138 employees.

Q: What technology does PARRA Group use?

PARRA Group's tech stack includes Open Graph, Matter.js, Apple iCloud Mail, jsDelivr, jQuery Migrate.

Q: What is PARRA Group's NAICS code?

PARRA Group's NAICS code is 7211 (Traveler Accommodation).

HospitalityNew South Wales, Australia51-200 Employees

The PARRA Group operates in the hospitality sector from Parramatta, New South Wales, overseeing a network of venues linked to the Parramatta Leagues Club. Its origins trace back to 1947, when the Parramatta Eels entered the Sydney Rugby League, embedding a community focus in Western Sydney. The organization emphasizes people-centered experiences and aims to strengthen community ties through sport, wellbeing, and belonging.

Positioning itself as a unifying force, PARRA seeks to inspire, unite, and uplift residents, members, and fans by delivering accessible, welcoming experiences. In 2024 it announced Parramatta Live, a masterplan for a sport, entertainment, and lifestyle precinct intended to broaden its role in the Parramatta area. Based in Parramatta, the group operates as a mid-sized hospitality organization with a long-standing involvement in local causes and grassroots sport.