Regional Market Focus Parsons of Eagle River primarily serves Northern Wisconsin, including Rhinelander, indicating a strong local customer base with opportunities to expand regional marketing efforts or introduce targeted promotions to boost sales.

Affordable Vehicle Inventory With a current revenue range of 10 to 25 million dollars and a focus on new and used Buick and Chevrolet vehicles, there is potential to upsell or cross-sell additional vehicle models or related services to existing customers.

Digital Engagement Utilizing a tech stack with web services like AWS, Google Maps, and customer-friendly features like cart functionality and Open Graph suggests strong online engagement, providing avenues for online lead nurturing and digital marketing campaigns.

Growth Potential Being a smaller company with 11-50 employees offers personalized customer service opportunities and agility to implement new sales strategies or introduce financing and service packages to increase revenue streams.

Service and Parts Opportunities Offering comprehensive services such as maintenance and parts indicates potential to develop service-related packages and loyalty programs that can cultivate repeat business and enhance profitability.