Growing Non-Alcoholic Market Partake Brewing has established itself as a leader in the non-alcoholic beer segment across North America, with widespread distribution in major retailers. This positions the company as a key player to explore partnerships with retailers and distributors looking to expand their non-alcoholic offerings, providing opportunities for increased shelf space and exclusive collaborations.
Product Innovation and Expansion The recent launch of new product lines such as Hop Twist, Mexican Style Brew, and Oktoberfest beer demonstrates Partake's focus on innovation and diversity within the non-alcoholic craft beer category. There is potential to collaborate on new product development, co-branded ventures, or seasonal offerings to attract consumers seeking variety and innovative flavors.
Health-Conscious Consumption With its focus on low-calorie, non-alcoholic brews under 30 calories, Partake appeals to health-conscious consumers and those seeking alternatives to traditional alcoholic beverages. Partnering with health and wellness brands or developing cross-promotional campaigns could enhance sales opportunities within this health-focused demographic.
Digital and Social Engagement Utilizing technologies like Facebook Ads and Hotjar, Partake is actively engaging with its audience online. Business partners can leverage this digital presence to co-create marketing campaigns, enhance online distribution channels, or tap into targeted advertising opportunities to reach health-aware and craft-beer enthusiasts.
Leadership and Market Position The recent promotion of Evan Cohen to president and the company's B Corp certification highlight a strong leadership and commitment to sustainability. Building on this brand reputation, partners could explore collaborations centered around sustainability, social responsibility, and premium craft credentials to appeal to ethically conscious consumers.