Care sector partner Not-for-profit care association with a regional footprint across Shropshire, Telford & Wrekin and Cheshire, representing adult social care providers and personal assistants. Opportunity: offer membership expansion services, tailored training, and DSPT/compliance solutions to more providers and individual members.

Digital trust Current focus on data security and DSPT readiness via the Better Security Better Care program. Opportunity: provide cybersecurity, data protection tooling, audits, and training to boost DSPT compliance for member organisations and trusted by the network.

Workforce focus Active projects around recruitment and retention and international recruitment support. Opportunity: supply recruitment platforms, staffing solutions, employer branding, and international talent pipelines to strengthen member capacity.

Dementia care innovation Namaste model launched to enhance wellbeing for people with advanced dementia through sensory and interaction-based approaches. Opportunity: deploy training, patient engagement programs, and care experience enhancements to member homes and prospective partners.

Strategic partnerships Strong ties with local authorities and NHS, plus member of Care Association Alliance, indicating a centralized network for collaboration. Opportunity: partner on funding opportunities, joint procurement, policy advocacy, and scalable programs across the network.