Small practice Target/chiropractic clinics with small teams and limited budgets in Chapel Hill and surrounding NC regions, offering scalable healthcare IT, marketing, and practice management solutions suited for solo practitioners or small groups.

Tech footprint Leverage their current tech stack (WordPress, Microsoft 365, analytics tools) to propose integrated digital marketing, appointment scheduling, patient engagement, and data analytics services that complement existing platforms.

Growth potential Position services around practice growth and efficiency to help transition from a lean local clinic to broader referral networks, emphasizing patient acquisition, retention, and telehealth-enabled workflows.

Competitive landscape Benchmark against larger health systems nearby and offer cost-effective, targeted solutions for rural/small-market chiropractors that compete on value, patient experience, and streamlined operations.

Revenue comfort With revenue under one million, prioritize high-ROI pilots such as marketing automation, patient engagement platforms, and cost-efficient IT optimization to demonstrate quick win outcomes.