Educational Market Focus PartStock Computer specializes in providing affordable new and refurbished computers tailored to educational institutions, presenting an opportunity to target schools as a primary customer base with ongoing demand for budget-friendly technology solutions.

Broad Product Range The company offers a comprehensive lineup including Chromebooks, laptops, tablets, desktops, servers, and parts, enabling cross-selling opportunities across various hardware categories to meet diverse school needs.

Refurbished Equipment Niche With a focus on certified refurbished equipment from major brands like Dell, Lenovo, and Apple, there is potential to upsell to schools seeking reliable, cost-effective technology options that meet certification standards.

Market Positioning As a long-standing player in the educational tech space since 1994 with strong customer service reputation, there is an opportunity to expand partnerships with educational institutions looking for trusted vendors.

Digital Marketing Strategy Utilizing their existing tech stack, including SEO and analytics tools, sales efforts can be enhanced through targeted online campaigns, capturing schools actively researching affordable tech solutions and increasing inbound leads.