Sustainability Collaboration Leverage the sustainability initiative with Great Performances to co-create Sustotes programs, expanding PRL’s reach into eco-friendly event planning and attracting clients prioritizing green events.

Spring Collection Upsell Promote the newly launched Spring linen and tableware collection to existing and new clients, highlighting color versatility and event customization to drive incremental rental spend during peak planning seasons.

Regional Expansion Synergy Capitalize on PRL’s broad regional footprint (Northeast to Mid-Atlantic) by offering bundled cross-market services for multi-location events, optimizing logistics and increasing average order value.

Technology Enabled Sales Highlight the modernized online ordering, mobile-friendly access, invoices, and payments capabilities to streamline procurement for agencies and corporate clients, reducing lead times and friction.

Brand Strength & Reach Leverage iconic branding (pink hippo trucks) and large event volume to attract tier-one clients and agencies seeking reliable, scalable rental partners for high-profile or recurring events.