Global Expansion Target mid-size events and attractions in regions where Passage has shown momentum but where penetration is modest, leveraging their multi-channel sales approach and partner integrations to upsell ticketing, merchandise, and concessions.

Refund Protection Leverage the new refund protection option with Protecht to offer sellers an added value in the point-of-sale flow, creating a revenue-earning risk management feature and a differentiator for events facing uncertainty.

Feature Matrix Position Passage as a single mobile box office for end-to-end sales (tickets, merch, bundles, concessions) to event organizers moving from multiple tools to one platform, emphasizing cost savings and smoother operations.

Financial Resilience Highlight Passage’s capital program and predictable cash flow tooling to attract event producers seeking to smooth revenue peaks and fund growth, offering packaged financing or co-marketing options.

Partner Ecosystem Promote collaborations with media directories (Event Vesta) and insurance partners as a strategy to boost event reach and reliability, while offering integrated solutions that expand buyer trust and ticket conversions.