Expanding Feature Set Passage's recent launch of new ticketing features such as Hands-Free Ticket Changes and refund protection options indicates a commitment to enhancing user experience and functionality, presenting opportunities to cross-sell premium or custom solutions to event organizers seeking advanced ticketing capabilities.

Strategic Partnerships Collaborations with Protecht for insurance protection and Event Vesta for media directory submissions showcase Passage’s focus on providing comprehensive event services, which can be leveraged to upsell integrated marketing and risk management packages to event producers.

Venture Capital Backing With recent $40 million in funding led by Drive Capital, Passage is positioned for growth and market expansion, making it a prime target for sales efforts aimed at upscale venues and large-scale event organizers looking for scalable, well-funded ticketing solutions.

Global Growth Momentum Having completed millions of dollars in sales across numerous events worldwide, Passage demonstrates a strong track record of success, providing a compelling narrative to attract large event management companies interested in reliable, locally recognized ticketing platforms.

Market Positioning Operating in the competitive events services industry with a modern mobile platform, Passage can capitalize on trends toward digital and contactless ticketing, offering sales teams opportunities to target technologically progressive venues and organizers seeking innovative ticketing solutions.