Insights

Niche UN Focus PassBlue is a nonprofit, women-led publication specializing in foreign affairs and United Nations coverage with an emphasis on women’s issues, presenting a distinctive angle for targeted advertising, partnerships, and sponsored content with organizations focused on gender, diplomacy, or human rights.

Small but Strategic With a lean team of 2-10 employees, PassBlue offers high-impact storytelling opportunities and cost-effective sponsorships, ideal for boutique brands, nonprofits, or UN-related initiatives seeking authentic, mission-aligned media presence.

Growth via Subscriptions Historical subscription growth and podcast launches indicate audience engagement and willingness to pay for original journalism, suggesting opportunities for premium memberships, sponsored episodes, or branded podcast partnerships.

Digital Monetization Tech stack includes WordPress, Shopify, Google AdSense, and digital security tools, highlighting avenues for targeted display advertising, e-commerce promotions, and protected sponsorship placements aligned with content themes.

Aligned Funding Signals Revenue indicates mid-market scale and potential for growth through strategic philanthropy, grant partnerships, or CSR-aligned campaigns with organizations active in international development, human rights, or global policy.

Similar companies to PassBlue

PassBlue Tech Stack

PassBlue uses 8 technology products and services including Google AdSense, Sucuri, WordPress, and more. Explore PassBlue's tech stack below.

PassBlue's Email Address Formats

PassBlue uses at least 1 email format:
PassBlue Email FormatsExamplePercentage
First@passblue.comJohn@passblue.com
100%

Frequently Asked Questions

What is PassBlue's official website and social media links?

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PassBlue's official website is passblue.com and has social profiles on LinkedIn.

How much revenue does PassBlue generate?

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As of September 2026, PassBlue's annual revenue is estimated to be $1M - $10M.

What is PassBlue's NAICS code?

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PassBlue's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does PassBlue have currently?

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As of September 2026, PassBlue has approximately 9 employees across 2 continents, including North America and Europe. Key team members include Passblue Student Administrative Assistant: G. C., Correspondent And Social Media: L. K. and Correspondent: M. G. Explore PassBlue's employee directory with LeadIQ.

What industry does PassBlue belong to?

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PassBlue operates in the Book and Periodical Publishing industry.

What technology does PassBlue use?

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PassBlue's tech stack includes Google AdSense, Sucuri, WordPress, Webpack, Shopify, Google Workspace, Prototype and Twitter.

What is PassBlue's email format?

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PassBlue's email format typically follows the pattern of First@passblue.com. Find more PassBlue email formats with LeadIQ.

When was PassBlue founded?

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PassBlue was founded in 2011.
PassBlue logo

PassBlue

Book and Periodical PublishingNew York, United States2-10 Employees

PassBlue is a nonprofit, independent media company based in New York, focused on reporting about foreign affairs and the United Nations with an emphasis on women’s issues and the impact of major world powers on ordinary citizens. The organization prioritizes original, quality journalism and aims to hold influential actors accountable for their actions and decisions through thorough coverage.
Its work targets readers interested in global politics, international institutions, and gender-focused perspectives, offering reporting that connects policy and power to everyday lives. Operating within the book and periodical publishing space, PassBlue positions itself as a niche outlet within the broader international affairs landscape, expanding its reach through initiatives like new podcast formats and ongoing investigative reporting since its founding.

Section iconCompany Overview

NAICS Code
511 - Publishing Industries (except Internet)
Founded
2011
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    PassBlue's revenue is estimated to be in the range of $1M - $10M

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