Ethically sourced materials Opportunity to appeal to conscious consumers with Patara's use of hand-woven, authentic fabrics sourced from weaving collectives in Asia, India, and South America.

Limited edition collections Highlight the exclusivity of Patara's limited runs of shoes, appealing to customers looking for unique footwear experiences and collectors interested in one-of-a-kind pieces.

Tropical-inspired designs Leverage the popularity of tropical tendencies in fashion by showcasing Patara's lightweight and versatile shoe designs inspired by vibrant and colorful textiles from around the world.

Tech-savvy operations Engage with Patara on a technological level by aligning with their tech stack including Klaviyo, Google Analytics, and Omnisend Email Marketing & SMS to optimize marketing campaigns and enhance customer engagement.

Retail expansion potential Identify opportunities to collaborate with Patara for retail expansion, particularly in areas where the brand can resonate with consumers seeking sustainable and culturally-inspired footwear.