Digital Advertising Focus Pathmatics specializes in providing actionable insights into digital advertising across various channels including display, social, video, mobile, native, and OTT, making it a strategic partner for brands seeking to optimize their digital marketing strategies.

Strategic Market Expansion Recent acquisitions of Live Operations data provider Playliner and game performance firm Video Game Insights demonstrate Pathmatics' expansion into gaming-related analytics, presenting opportunities to offer tailored solutions to gaming companies and developers.

Industry Recognition and Awards Recognition at prominent industry events such as the SensorTower APAC Awards and Korea Game Awards highlights the company’s credibility and reputation, which can be leveraged when positioning advanced analytics solutions to potential clients.

Strong Market Position With revenue estimates between $10 million and $25 million and recent strategic investments like Shinhan Securities, Pathmatics is positioned as a growing leader in marketing data analytics, encouraging collaboration with enterprises looking to harness digital marketing insights.

Technology Enablement Utilizing advanced tools such as Grafana, Qlik, and GraphQL, along with cloud-based infrastructure, Pathmatics offers cutting-edge analytics capabilities, providing potential sales opportunities in cloud-driven data solutions and customized visualization services for marketing teams.