Large product catalog Opportunity to upsell by offering complementary cleaning and catering supplies from their stock of over 12,000 products across hospitality, welfare, and janitorial sectors.

Established player Leverage 125 years of market presence and high customer satisfaction to position as a trusted supplier for contract catering, hospitality groups, and welfare facilities seeking reliable procurement partners.

Geographic reach Target expansion or account-based campaigns around their locations in Bristol, Redditch, Newton Abbot, and Rochdale to win regional wholesale and B2B partnerships.

Mid-market growth With revenue in the multi-million range and a mid-sized employee base, pursue mid-market hospitality chains, schools, care facilities, and large offices needing scalable procurement solutions.

Digital procurement fit Align with their tech stack and marketing channels (WordPress, Magento, Google Ads, analytics) to propose e-commerce powered procurement enhancements, bulk ordering, and supplier onboarding for new customers.