Insights

Strong Multi-Brand Presence With a portfolio featuring eight major automotive brands including Mercedes-Benz, Audi, Porsche, and Volkswagen, the company offers diverse opportunities to target various customer segments and cross-promote services across multiple brand enthusiasts.

Regional Expansion Potential Operating across 37 concessions in Alsace and Lorraine, this regional footprint provides a strategic platform to introduce localized promotions, tailored marketing tactics, and upselling of aftermarket parts and services.

Customer Loyalty Focus Having established a significant used car center and a comprehensive after-sales service network, the company maintains strong customer engagement points, ideal for promoting maintenance packages, accessories, and financing options.

Technology Adoption Utilizing digital tools like Google Analytics, Google Maps, and a robust online presence indicates openness to digital marketing and data-driven sales strategies that can be leveraged for targeted advertising and enhanced customer outreach.

Growth with Family Leadership Led by a family-oriented management deeply committed to performance and a positive atmosphere, there is an opportunity to align sales approaches with their values of quality service and long-term customer relationships.

Similar companies to Mercedes-Benz & smart KROELY

Mercedes-Benz & smart KROELY Tech Stack

Mercedes-Benz & smart KROELY uses 8 technology products and services including Google Analytics, Drupal, jQuery, and more. Explore Mercedes-Benz & smart KROELY's tech stack below.

  • Google Analytics
    Analytics
  • Drupal
    Content Management System
  • jQuery
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Google Maps
    Maps
  • PHP
    Programming Languages
  • YouTube
    Video Players
  • Apache
    Web Servers

Media & News

Mercedes-Benz & smart KROELY's Email Address Formats

Mercedes-Benz & smart KROELY uses at least 1 format(s):
Mercedes-Benz & smart KROELY Email FormatsExamplePercentage
First.Last@kroely.frJohn.Doe@kroely.fr
83%
Last@kroely.frDoe@kroely.fr
15%
First.MiddleLast@kroely.frJohn.MichaelDoe@kroely.fr
1%
Last.First@kroely.frDoe.John@kroely.fr
1%

Frequently Asked Questions

What is Mercedes-Benz & smart KROELY's official website and social media links?

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Mercedes-Benz & smart KROELY's official website is kroely.fr and has social profiles on LinkedIn.

What is Mercedes-Benz & smart KROELY's NAICS code?

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Mercedes-Benz & smart KROELY's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Mercedes-Benz & smart KROELY have currently?

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As of December 2025, Mercedes-Benz & smart KROELY has approximately 501 employees across 2 continents, including EuropeAsia. Key team members include Used Cars Manager: A. A.Conseiller Commercial Véhicule D’occasion: A. B.Directrice Marketing: A. H.. Explore Mercedes-Benz & smart KROELY's employee directory with LeadIQ.

What industry does Mercedes-Benz & smart KROELY belong to?

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Mercedes-Benz & smart KROELY operates in the Motor Vehicle Manufacturing industry.

What technology does Mercedes-Benz & smart KROELY use?

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Mercedes-Benz & smart KROELY's tech stack includes Google AnalyticsDrupaljQuerySwiperGoogle MapsPHPYouTubeApache.

What is Mercedes-Benz & smart KROELY's email format?

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Mercedes-Benz & smart KROELY's email format typically follows the pattern of First.Last@kroely.fr. Find more Mercedes-Benz & smart KROELY email formats with LeadIQ.

When was Mercedes-Benz & smart KROELY founded?

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Mercedes-Benz & smart KROELY was founded in 1907.

Mercedes-Benz & smart KROELY

Motor Vehicle ManufacturingGrand Est, France501-1000 Employees

Paul KROELY Automobiles:
8 marques automobiles (Audi, Mercedes-Benz, Peugeot, Porsche, Seat, Skoda, Smart et Volkswagen)
6 concessions Mercedes-Benz Utilitaires et Poids Lourds 
1 Centre Européen de l'Occasion
Paul KROELY Dépannage 
37 concessions
Plus de 1200 collaborateurs 

Notre vision: être une référence, dans nos régions, pour la qualité de nos collaborateurs, de nos services et de nos concessions. 

Les métiers dans notre groupe: 
- Les ventes (véhicules neufs et d'occasion)
- Le service après-vente (SAV)
- Les pièces de rechange et accessoires
- Le Centre Européen de l'Occasion
- Le financement

Plus d'un siècle de compétence:

Présent dans le secteur automobile depuis près d'un siècle, le groupe Paul Kroely Automobiles compte aujourd'hui 37 concessions, déployées en Alsace et en Lorraine, et environ 1000 collaborateurs. Spécialisé dans la distribution automobile multimarque, le groupe représente notamment  les marques Audi, Mercedes-Benz, Peugeot, Porsche, Seat, Skoda, Smart et Volkswagen. 

1930, le visionnaire: René Kroely qui - après avoir créé une première affaire dans le vélo, puis dans les transports en commun et les ambulances - a l’intuition, dans les années 30, de se lancer dans l’automobile aux côtés de la marque Peugeot.

1948, les bâtisseurs: Pierre Kroely, son fils, associé à Lucien Hartz, qui, dès 1948 déploient l’entreprise.

Aujourd'hui, Paul Kroely: Petit-fils du fondateur, est un président attaché à conjuguer performance et ambiance au sein de chacune des concessions du groupe dans une vision de développement.

Section iconCompany Overview

Website
kroely.fr
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1907
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Mercedes-Benz & smart KROELY's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Mercedes-Benz & smart KROELY's revenue is estimated to be in the range of $1M$10M

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