Family-owned legacy Opportunity to leverage brand trust and long-standing presence in Mississippi to cross-sell Honda and Subaru vehicles and service packages to loyal local customers and their networks.

Dual-brand strengths Cross-promote financing, maintenance, and warranty offers between Paul Moak Honda and Paul Moak Subaru to increase average deal size and service department revenue from existing customers.

Top retailer status Capitalize on Subaru Top 20 Love Promise recognition to attract OEM-driven campaigns, loyalty programs, and regional marketing partnerships that can drive showroom traffic and digital leads.

Regional footprint Target Mississippi and adjacent-state drivers with location-based advertising and OEM incentive campaigns, highlighting two-brand convenience and local expertise to convert nearby prospects.

Tech-enabled sales Utilize the current tech stack (live chat, analytics, and web performance tools) to optimize lead capture, chat-conversion workflows, and retargeting for both brands, boosting online-to-store conversion rates.