Strong Regional Presence Located in Staunton, Virginia, Paul Obaugh Ford Lincoln Merc maintains a solid regional footprint within the motor vehicle manufacturing industry, presenting opportunities to expand local customer outreach and targeted marketing campaigns.

Mid-Market Revenue With revenues between 10 million to 25 million dollars, the company is positioned within the mid-market segment, offering a potential entry point for offering competitive vehicle financing, trade-in programs, and after-sales services tailored to this customer base.

Focused Workforce Employing between 51 to 200 staff, the company has a relatively lean team, indicating opportunities to introduce efficiency-enhancing sales and service solutions, or to augment personnel with specialized roles in sales or customer engagement.

Industry Stability As a part of the automotive manufacturing sector, Paul Obaugh Ford Lincoln Merc benefits from industry-wide stability, suggesting consistent demand for vehicle sales, maintenance, and accessories, ideal for upselling and loyalty programs.

Competitive Market Position Shared revenue range with similar local competitors highlights the importance of differentiating through customer experience, innovative sales strategies, and leveraging digital marketing to capture greater market share.