Insights

Premium mix Pauw offers a curated luxury retail experience across 28 stores in the Netherlands plus online, presenting an opportunity to upsell premium brands and exclusive collections to existing high-spend customers.

Targeted menswear A dedicated Pauw Mannen Luxury Tailoring segment featuring renowned Italian brands signals a strong menswear pillar that can be leveraged to cross-sell high-end suits, shoes, and accessories to both existing and new customers.

Multi-brand strategy With a mix of in-house and designer brands across women's and men's lines, there is potential to bundle curated capsule assortments, loyalty programs, and exclusive drops to boost basket size and frequency.

Digital channels Active online presence via Pauw.com and tech stack including Shopify and payment options presents opportunities to optimize digital marketing, personalized recommendations, and targeted online promotions to drive online and in-store convergence.

Customer experience A personal, service-driven shopping approach across many locations suggests opportunities to deploy enhanced CRM, loyalty, and event-driven campaigns to increase repeat purchases and lifetime value among fashion-forward customers.

Pauw Tech Stack

Pauw uses 8 technology products and services including Hotjar, Open Graph, Microsoft 365, and more. Explore Pauw's tech stack below.

  • Hotjar
    Analytics
  • Open Graph
    Content Management System
  • Microsoft 365
    Email
  • OWL Carousel
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • New Relic
    Real User Monitoring
  • Google Tag Manager
    Tag Management
  • Facebook
    Widgets

Pauw's Email Address Formats

Pauw uses at least 1 format(s):
Pauw Email FormatsExamplePercentage
First@pauw.comJohn@pauw.com
60%
F.Last@pauw.comJ.Doe@pauw.com
37%
First.Last@pauw.comJohn.Doe@pauw.com
3%

Frequently Asked Questions

What is Pauw's stock symbol?

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Pauw is a publicly traded company; the company's stock symbol is 0MU2.L.

What is Pauw's official website and social media links?

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Pauw's official website is pauw.com and has social profiles on LinkedIn.

How much revenue does Pauw generate?

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As of August 2026, Pauw's annual revenue is estimated to be <$1M.

What is Pauw's SIC code NAICS code?

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Pauw's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Pauw have currently?

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As of August 2026, Pauw has approximately 99 employees across 2 continents, including EuropeNorth America. Key team members include Vp & Co-Creative Director: C. K. P.Store Manager/Buyer: D. M.Financieel Manager: C. U.. Explore Pauw's employee directory with LeadIQ.

What industry does Pauw belong to?

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Pauw operates in the Retail Apparel and Fashion industry.

What technology does Pauw use?

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Pauw's tech stack includes HotjarOpen GraphMicrosoft 365OWL CarouselKlaviyoNew RelicGoogle Tag ManagerFacebook.

What is Pauw's email format?

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Pauw's email format typically follows the pattern of First@pauw.com. Find more Pauw email formats with LeadIQ.

When was Pauw founded?

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Pauw was founded in 1948.
Pauw logo

Pauw

Retail Apparel and FashionNorth Holland, Netherlands51-200 Employees

Pauw is a mid-sized, family-owned retailer in the Dutch fashion market with more than six decades in operation. It curates a mix of in-house lines and pieces from established designers and fashion houses, and it runs twenty-eight stores across the Netherlands—twenty-five for women and three for men—alongside an online shop based at Pauw.com. The company is based in Amsterdam, North Holland, and positions itself in the retail apparel and fashion sector with a focus on personal service and a store network that emphasizes individual identity.
Its customer base consists of shoppers seeking luxury apparel for everyday wear, work, and special occasions. The women's selection includes notable labels such as Marni, Dries van Noten, Brunello Cucinelli, and Golden Goose, while the men's division highlights refined Italian tailoring and luxury denim from brands including Cesare Attolini, Kiton, Loro Piana, and others. Within the retail apparel and fashion industry, Pauw is characterized by a curated mixture of collections and a personal shopping approach that preserves the distinct character of its stores.

Section iconCompany Overview

Website
pauw.com
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
Stock Symbol
0MU2.L
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1948
Employees
51-200

Section iconFunding & Financials

  • <$1M

    Pauw's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    Pauw's revenue is estimated to be in the range of <$1M

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