Insights

Strategic Acquisition Payroc’s acquisition of Atlantic Merchant signals consolidation in electronic payment solutions, suggesting cross-sell opportunities for Payroc’s broader product suite to Atlantic Merchant’s client base and regional affiliates.

Mid-Atlantic Expansion Atlantic Merchant’s regional focus in the mid-Atlantic presents a foothold for Payroc to deepen regional merchant partnerships, target local businesses, and accelerate adoption of Payroc’s payment processing solutions in that market.

Diverse Payment Modalities The company handles multiple payment types including credit, debit, gift cards, EBT, and check services, indicating sales opportunities to offer integrated, omnichannel solutions and value-added services to existing clients.

Growth Readiness Revenue range indicates a scalable operation with room for additional processing volumes; potential uplift through enhanced merchant services, pricing optimization, and concierge onboarding for higher-tier clients.

Tech Stack Insight Current tech stack (HubSpot, Wix/WordPress, Salesforce, S3 cloud services, Google Cloud, Sentry) suggests alignment opportunities for modernization, CRM-driven sales enablement, and joint marketing automation to accelerate conversions.

Similar companies to Payroc

Payroc Tech Stack

Payroc uses 8 technology products and services including HubSpot Analytics, HubSpot Content Hub, Wix, and more. Explore Payroc's tech stack below.

Payroc's Email Address Formats

Payroc uses at least 4 email formats:
Payroc Email FormatsExamplePercentage
First.Last@atlanticmerchant.comJohn.Doe@atlanticmerchant.com
86%
FirstL@atlanticmerchant.comJohnD@atlanticmerchant.com
7%
First.Middle@atlanticmerchant.comJohn.Michael@atlanticmerchant.com
4%
LastF@atlanticmerchant.comDoeJ@atlanticmerchant.com
3%

Frequently Asked Questions

What is Payroc's phone number?

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You can contact Payroc's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Payroc's official website and social media links?

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Payroc's official website is atlanticmerchant.com and has social profiles on LinkedIn.

How much revenue does Payroc generate?

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As of July 2026, Payroc's annual revenue is estimated to be $50M - $100M.

What is Payroc's NAICS code?

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Payroc's NAICS code is 52 - Finance and Insurance.

How many employees does Payroc have currently?

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As of July 2026, Payroc has approximately 25 employees across 2 continents, including North America and Asia. Key team members include Account Manager: M. S., Software Integration Manager: D. M. and Sales Partner: M. H. Explore Payroc's employee directory with LeadIQ.

What industry does Payroc belong to?

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Payroc operates in the Financial Services industry.

What technology does Payroc use?

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Payroc's tech stack includes HubSpot Analytics, HubSpot Content Hub, Wix, WordPress, Salesforce, Microsoft 365, Google Cloud and Sentry.

What is Payroc's email format?

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Payroc's email format typically follows the pattern of First.Last@atlanticmerchant.com. Find more Payroc email formats with LeadIQ.
Payroc logo

Payroc

Financial ServicesNorth Carolina, United States11-50 Employees

Atlantic Merchant is a Raleigh, North Carolina-based provider of electronic payment solutions for businesses of all types. It processes payments for credit cards, debit cards, gift cards, EBT, and a broad array of check-related services, enabling merchants to accept multiple payment methods through a single provider.

As part of the financial services sector, the company serves merchants seeking integrated payment processing across diverse methods. In May 2023, Payroc completed the acquisition of Atlantic Merchant, LLC, bringing its processing capabilities under Payroc's umbrella. The arrangement places Atlantic Merchant within Payroc's broader payments platform.

Section iconCompany Overview

Phone number
NAICS Code
52 - Finance and Insurance
Employees
11-50

Section iconFunding & Financials

  • $50M - $100M

    Payroc's revenue is estimated to be in the range of $50M - $100M

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