Large SME footprint Payswiff serves 3 lakh merchants across 500+ cities in 10 countries, indicating a broad SME network. This presents opportunities to upsell advanced digital payment solutions, analytics, and banking integration services to existing merchants and to recruit new ones in underpenetrated regions.

Banking & fintech tie With connections to over 50 banks and financial institutions and turnkey solutions for banks to reach SME customers, there is potential to co-sell or white-label payments, lending, and working capital products to Payswiff’s merchant base through partner programs.

Omnichannel expansion Past partnerships with Mastercard and PhonePe highlight a strength in omnichannel acceptance and regional language capabilities. Sales opportunities exist to broaden PoS, mobile PoS, and card-on-file options, including cross-border payments for merchants expanding internationally.

Strong funding momentum Chola’s significant equity investment and Payswiff’s multi-market presence signal financial backing and growth potential. This enables pursuing larger enterprise deals, rollout of scalable fintech platforms, and accelerated merchant onboarding capabilities.

Awards and credibility Recognition for digital payments innovation and fintech leadership enhances credibility with financial institutions and banks. Leverage awards to engage new partners and merchants by highlighting reliability, innovation, and proven performance in SME commerce infrastructure.