Insights

Expansion momentum Paywise has recently expanded through the 2025 acquisition of Easifleet for $40M, indicating recent growth and an opportunity to cross-sell salary packaging and novated leasing solutions to Easifleet’s client base and networks.

Integrated branding Post-acquisition consolidation under Paywise suggests a unified go-to-market approach and potential to bundle services across salary packaging, novated leasing, and fleet management for existing and new clients.

Public and private focus With a diversified client base spanning government, mining, financial services, legal, and health sectors, there is a broad opportunity to tailor compliance-driven FBT and benefit solutions for both large-scale entities and SMBs.

National footprint Headquarters in Perth with nationwide service delivery enables targeting of geographically dispersed organizations and public-sector opportunities seeking standardized salary packaging and fleet programs.

Financial health signal Revenue range and scalable tech stack indicate potential for upsell of value-added services such as system development, analytics, and transactional management to optimize cost savings and compliance for current and future customers.

Similar companies to Paywise

Paywise Tech Stack

Paywise uses 8 technology products and services including The Trade Desk, Hotjar, Linkedin Insight Tag, and more. Explore Paywise's tech stack below.

Paywise's Email Address Formats

Paywise uses at least 1 email format:
Paywise Email FormatsExamplePercentage
First.Last@paywise.com.auJohn.Doe@paywise.com.au
100%

Frequently Asked Questions

What is Paywise's official website and social media links?

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Paywise's official website is paywise.com.au and has social profiles on LinkedIn.

How much revenue does Paywise generate?

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As of August 2026, Paywise's annual revenue is estimated to be $10M - $25M.

What is Paywise's SIC code and NAICS code?

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Paywise's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 52 - Finance and Insurance.

How many employees does Paywise have currently?

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As of August 2026, Paywise has approximately 122 employees across 4 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: F. A., Chief Executive Officer: P. W. and Chief Financial Officer: P. J. Explore Paywise's employee directory with LeadIQ.

What industry does Paywise belong to?

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Paywise operates in the Financial Services industry.

What technology does Paywise use?

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Paywise's tech stack includes The Trade Desk, Hotjar, Linkedin Insight Tag, Calendly, WordPress, Microsoft 365, Google Cloud and WP Engine.

What is Paywise's email format?

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Paywise's email format typically follows the pattern of First.Last@paywise.com.au. Find more Paywise email formats with LeadIQ.

When was Paywise founded?

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Paywise was founded in 2001.
Paywise logo

Paywise

Financial ServicesWestern Australia, Australia51-200 Employees

Paywise Salary Packaging & Employee Benefits operates in the Financial Services sector, providing salary packaging solutions to public and private entities across Australia and to all Fringe Benefit Tax (FBT) organisation types, including private enterprises, not-for-profit employers, charities, and the health sector. The company is Australian-owned with headquarters in Perth, at 28 The Esplanade Level, Perth, Western Australia 6000, Australia, and serves clients nationwide with a team that has experience in salary packaging, fleet management, system development, transactional management, finance, and customer service. It employs between 51 and 200 people. In 2023, COG Financial Services Limited acquired Paywise through its Fleet Network subsidiary, with brands subsequently consolidated under Paywise. In September 2025, Paywise announced the acquisition of Easifleet Pty for $40 million, expanding its national footprint.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
52 - Finance and Insurance
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Paywise's revenue is estimated to be in the range of $10M - $25M

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