Small Business Niche With a workforce of only 2-10 employees, PC Gurus caters to small-scale clients, presenting an opportunity to develop tailored service packages for small businesses and individual consumers seeking personalized IT support.

Local Service Model The company's on-site service approach emphasizes community-based engagement, offering prospects customized, face-to-face technology solutions that can enhance customer loyalty and brand trust within local markets.

Growth Potential Operating in a competitive industry alongside larger firms like Geek Squad, PC Gurus can focus on differentiating through specialized services, creating referral programs, and expanding its service offerings to increase revenue streams.

Technology & Support The company's broad skill set in troubleshooting and network setup suggests an opportunity to upsell advanced cybersecurity, ongoing maintenance, and remote support services to existing clients for recurring revenue.

Market Expansion Given the company's positioning in computer networking products and consultation, there is potential to partner with local hardware suppliers or software vendors to enhance service offerings and attract new customer segments.