SMB Security Focus PC Works Plus specializes in security and compliance assessments for small businesses, highlighting an opportunity to expand services tailored specifically to SMB cybersecurity needs and compliance challenges.

Virtual IT Partnerships Their role as a Virtual CIO and IT department suggests potential for upselling comprehensive security management, ongoing compliance support, and strategic IT consulting to existing clients.

Growing Revenue Range With revenue between 1M and 10M, the company operates in a dynamic growth phase, presenting avenues for targeted cybersecurity product offerings and scalable security solutions as they expand.

Technology Simplification Utilizing simple tech stacks like Twemoji and yepnope.js indicates an openness to accessible, user-friendly security tools, creating opportunities for deploying easy-to-integrate security platforms suited for small businesses.

Market Expansion Potential Positioned among mid-sized IT service providers with competitors like Nerds On Site and Geek Squad, PC Works Plus can leverage its niche focus on compliance to attract clients seeking specialized, affordable security solutions in the SMB sector.