Market Focus Target high-end residential clients in Michiana and neighboring markets seeking bespoke home additions, full remodels, and historical restorations to upgrade value and aesthetics.

Expansion Readiness Leverage leadership transition and strong project portfolio to pursue partnerships with regional luxury builders, real estate developers, and remodel management firms for joint-venture renovations and referrals.

Digital Outreach Capitalize on existing tech stack (Google Ads, HubSpot, Squarespace) to optimize inbound campaigns for kitchen, bath, and addition projects, and deploy targeted content to generate qualified leads.

Financial Leverage With reported revenue in the mid six-figures to seven-figure range, pursue premium project opportunities and financing-enabled marketing offers to attract higher-value renovation contracts.

Leadership & Credibility Highlight Dan Asleson’s leadership and community involvement to build trust with homeowners and outreach channels, while using his network to open introductions to HOA boards, historic societies, and local influencers.