Affiliate Marketing Capitalize on the existing Social Snowball setup to scale an affiliate program that attracts sustainability-focused retailers and creators. Develop a targeted outreach plan to onboard micro influencers and wholesale partners, offer clear commission incentives, and provide ready made marketing assets to accelerate deal closure for both D2C and wholesale channels.

Ecommerce Growth Strengthen the online storefront to support direct and wholesale sales. Propose conversion focused landing pages, clearer product storytelling, and SEO improvements, complemented by email capture and retargeting campaigns using the current OptinMonster and Google Workspace workflows to nurture prospects into customers.

Security and Speed Improve website security and performance to protect brand and conversions. With Cloudflare in use, perform a security audit and caching optimization, tune the firewall, and optimize images to speed load times and boost search rankings across devices.

Marketplace Expansion Explore marketplace and wholesale channel expansion. Leverage connections to platforms like Etsy and fair trade networks to reach retailers, and build a simple wholesale portal with price tiers and minimum order quantities to streamline retailer onboarding.

Lean Operations Scale with lean operations through partnerships and outsourcing. Given a small team, consider engaging contract manufacturers, fulfillment and marketing ops partners to support growth, while using standardized processes and automation to maintain quality and margins.