Insights

Longstanding Industry Presence Peacock Salt's nearly 150-year history and status as the oldest salt company in the UK demonstrate a deep-rooted market position and trusted reputation, providing a solid foundation for expanding customer relationships and upselling premium services.

Diverse Customer Base With over 14,000 customers spanning private households, local authorities, and commercial clients, there is significant potential to identify cross-selling opportunities and customized product offerings tailored to different customer segments.

Innovation & Digital Tools The development of digital tools like the De-icing Salt Calculator app indicates a commitment to customer engagement and convenience, suggesting opportunities to introduce related digital solutions or subscription-based services to enhance loyalty.

Regional Supply Strength Having grown into the UK's largest marine salt importer and servicing large contracts, Peacock Salt is well-positioned to expand into new regional markets or verticals requiring bulk salt supply and logistics solutions.

Growth Potential in Sustainability Given their focus on quality and innovation over a long history, there is potential to develop and promote sustainable, eco-friendly salt products or logistics practices appealing to environmentally-conscious buyers.

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Peacock Salt Tech Stack

Peacock Salt uses 8 technology products and services including Google Analytics Enhanced eCommerce, Amazon S3, MySQL, and more. Explore Peacock Salt's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Amazon S3
    Content Delivery Network
  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • Google Maps
    Maps
  • X-Content-Type-Options
    Web & Portal Technology
  • Twitter
    Widgets

Peacock Salt's Email Address Formats

Peacock Salt uses at least 2 format(s):
Peacock Salt Email FormatsExamplePercentage
First.Last@peacocksalt.co.ukJohn.Doe@peacocksalt.co.uk
97%
FirstLast@peacocksalt.co.ukJohnDoe@peacocksalt.co.uk
3%

Frequently Asked Questions

Where is Peacock Salt's headquarters located?

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Peacock Salt's main headquarters is located at Ayr, Scotland ka8 8ae United Kingdom. The company has employees across 1 continents, including Europe.

What is Peacock Salt's official website and social media links?

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Peacock Salt's official website is peacocksalt.com and has social profiles on LinkedIn.

What is Peacock Salt's SIC code NAICS code?

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Peacock Salt's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 325 - Chemical Manufacturing.

How many employees does Peacock Salt have currently?

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As of March 2026, Peacock Salt has approximately 40 employees across 1 continents, including Europe. Key team members include Ceo: A. G.Director Of Sales And Marketing: P. H.Managing Director Of Peacock Salt, Serious About Salt: G. M.. Explore Peacock Salt's employee directory with LeadIQ.

What industry does Peacock Salt belong to?

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Peacock Salt operates in the Chemical Manufacturing industry.

What technology does Peacock Salt use?

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Peacock Salt's tech stack includes Google Analytics Enhanced eCommerceAmazon S3MySQLFont AwesomejQuery MigrateGoogle MapsX-Content-Type-OptionsTwitter.

What is Peacock Salt's email format?

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Peacock Salt's email format typically follows the pattern of First.Last@peacocksalt.co.uk. Find more Peacock Salt email formats with LeadIQ.

When was Peacock Salt founded?

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Peacock Salt was founded in 1874.

Peacock Salt

Chemical ManufacturingScotland, United Kingdom11-50 Employees

Experts in salt product sourcing, shipping, warehousing and national logistics. 

We are big enough to service the large highway de-icing salt contracts, supplying vast quantities of rock salt, and small enough to care about delivering water softening treatment and food salt to domestic households. 

Peacock Salt will celebrate our 150 year anniversary in 2024. This makes us, by far, the oldest salt company in the United Kingdom, and indeed one of the oldest in the world. We have grown from our humble 19th Century beginnings where we shipped coal, wood and salt around Europe, to becoming the largest importer of white marine salt in the United Kingdom, with imports in recent years coming from as far afield as India and Australia. 

Throughout this time, we have maintained strong relationships with our customers from private individuals, businesses large and small to Local Authorities and private operators who trust our service and products.

Overall, our longevity is testament to our continued strong work ethic, continuous innovation and focus on quality. We now have over 14,000 customers on our database. The fact that the vast majority repeat-purchase every year is a strong sign that our overall offering continues to satisfy the expectations of those who matter most - our customers.

Section iconCompany Overview

Headquarters
Ayr, Scotland ka8 8ae United Kingdom
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
325 - Chemical Manufacturing
Founded
1874
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Peacock Salt's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Peacock Salt's revenue is estimated to be in the range of $1M$10M

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