Moderate Market Presence With a revenue range of 1 to 10 million dollars and a relatively small team of 11 to 50 employees, this dealership operates within a mid-sized retail market segment, presenting opportunities for targeted upselling and personalized customer engagement.

Digital Engagement Utilizing advanced digital tools such as Oracle BlueKai and CrownPeak Universal Consent Platform indicates a focus on data-driven marketing and online customer interactions, which can be leveraged for targeted advertising and lead generation strategies.

Expand Service Offerings Given the brand portfolio including Chrysler Dodge Jeep Ram Fiat, there is potential to cross-sell and upsell vehicles and services across multiple automotive brands, appealing to a broad customer base.

Competitive Positioning The company's financial size and regional market focus suggest opportunities to outperform competitors by emphasizing unique selling points such as customer service quality or flexible financing options.

Growth Opportunities The reliance on web-based platforms suggests potential for expanding digital marketing efforts, including virtual showrooms or online service booking, to attract tech-savvy consumers and increase sales volume.