Regional Engagement PEC Zwolle has a strong regional presence with over 650 local businesses and organizations in its business network, providing ample opportunities for local sponsorships, corporate partnerships, and community engagement initiatives.

Digital Presence The club employs a variety of digital tools such as Google Tag Manager and Microsoft 365, indicating an openness to digital marketing, analytics, and tech-forward engagement strategies that can be leveraged for targeted campaigns.

Reputation & Heritage With a history dating back to 1910 and notable successes like the 2014 Dutch Cup win, PEC Zwolle has a strong heritage that can be utilized for brand storytelling and nostalgic marketing campaigns to attract sponsors and enhance fan loyalty.

Customer Insights The club’s existing fan base and regional network present opportunities to gather consumer data and insights, enabling the development of tailored marketing, merchandise, and experiential offerings for sponsors and partners.

Growth Opportunities Given the club’s involvement in national competitions and recent coaching changes, there are prospects for partnerships around sports development, youth programs, and talent scouting, appealing to brands focused on sports innovation and youth engagement.