Global Expansion Reach PEDRO's presence in 19 countries across Asia Pacific, the Middle East, and the United States presents opportunities to tailor marketing and sales strategies to diverse markets, potentially increasing regional sales and brand penetration.

Digital Engagement With a strong online presence via their website and active use of digital tools such as Google Analytics, WhatsApp Business, and Braze, PEDRO provides multiple touchpoints for personalized marketing campaigns and direct customer engagement, enhancing cross-sell and upsell opportunities.

Modern Technology Stack Utilization of advanced digital tools like Power BI and ThreatMetrix indicates a focus on data-driven insights and security, enabling targeted sales initiatives and better understanding of customer behaviors and preferences.

Market Positioning Operating in the mid-range retail footwear industry with revenues between $10M and $25M and a sizable employee base, PEDRO presents potential sales opportunities for vendors and partners targeting established yet expanding mid-tier retail brands.

Product and Diversity Focus PEDRO’s emphasis on empowering individuality through fashion and offering both men's and women's collections creates opportunities for brand collaborations and product expansion tailored to diverse customer segments.