Insights

Growth Potential Peeba operates a B2B wholesale marketplace in Southeast Asia with a sizable revenue range and recent Seed funding, indicating momentum and room for scale. This suggests cross-sell opportunities to brands seeking regional expansion and retailers aiming for diversified supplier networks.

Financing & Terms With net-60 payment terms and a strategic partnership with Choco Up, Peeba is positioned to offer flexible cash flow support. This creates a sales angle around improving working capital for retailers and brands, potentially upselling financing or value-added services.

Tech Stack Peeba already uses tools like Stripe, AdRoll, Meta Ads, Segment, Zoho, Airtable and Zapier, indicating a tech-forward approach. There is opportunity to offer complementary platforms or integration services to streamline onboarding, payments, marketing, and analytics for partners.

Leadership & Talent Key leadership appointments in product and supply chain in 2022 signal a focus on product optimization and operational excellence. This openness to collaboration can be leveraged to propose strategic partnerships, co-development, or pilot initiatives with potential suppliers.

Market Positioning As a Southeast Asia wholesale gateway connecting independent retailers with unique brands, Peeba competes in a growing B2B e-commerce space. There is potential to approach adjacent markets or complementary services such as logistics, catalog enrichment, or marketplace marketing for broader penetration.

Similar companies to Peeba (YC W23)

Peeba (YC W23) Tech Stack

Peeba (YC W23) uses 8 technology products and services including AdRoll, Meta Ads Manager, Segment, and more. Explore Peeba (YC W23)'s tech stack below.

Peeba (YC W23)'s Email Address Formats

Peeba (YC W23) uses at least 1 email format:
Peeba (YC W23) Email FormatsExamplePercentage
First@peeba.comJohn@peeba.com
100%

Frequently Asked Questions

What is Peeba (YC W23)'s official website and social media links?

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Peeba (YC W23)'s official website is peeba.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Peeba (YC W23) generate?

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As of August 2026, Peeba (YC W23)'s annual revenue is estimated to be $100M - $250M.

What is Peeba (YC W23)'s NAICS code?

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Peeba (YC W23)'s NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Peeba (YC W23) have currently?

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As of August 2026, Peeba (YC W23) has approximately 16 employees across 1 continents, including Asia. Key team members include Senior Software Engineer: Y. P., Angel Investor (pre-Seed): R. Y. and Regional Talent Acquisition: P. R. Explore Peeba (YC W23)'s employee directory with LeadIQ.

What industry does Peeba (YC W23) belong to?

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Peeba (YC W23) operates in the IT Services and IT Consulting industry.

What technology does Peeba (YC W23) use?

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Peeba (YC W23)'s tech stack includes AdRoll, Meta Ads Manager, Segment, Zoho, Figma, Zapier, Stripe and Airtable.

What is Peeba (YC W23)'s email format?

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Peeba (YC W23)'s email format typically follows the pattern of First@peeba.com. Find more Peeba (YC W23) email formats with LeadIQ.

How much funding has Peeba (YC W23) raised to date?

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As of August 2026, Peeba (YC W23) has raised $6.8M in funding. The last funding round occurred on Apr 05, 2023 for $500K.

When was Peeba (YC W23) founded?

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Peeba (YC W23) was founded in 2020.
Peeba (YC W23) logo

Peeba (YC W23)

IT Services and IT ConsultingJakarta, Indonesia11-50 Employees

Peeba is a Jakarta-based company operating in the IT services and IT consulting space. It runs a curated wholesale marketplace that connects independent retailers with brands across Southeast Asia. The platform offers payment terms up to 60 days and free returns to support wholesale procurement.

Its customers are retailers seeking access to a diverse slate of regional brands and a streamlined procurement process. The company is based in Jakarta, Indonesia, and has a small to mid-sized team. In July 2022, Peeba announced leadership appointments, including Brian Lee as Vice President of Product.

Section iconCompany Overview

Website
peeba.com
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $6.8M

    Peeba (YC W23) has raised a total of $6.8M of funding over 6 rounds. Their latest funding round was raised on Apr 05, 2023 in the amount of $500K as a Venture Round.

  • $100M - $250M

    Peeba (YC W23)'s revenue is estimated to be in the range of $100M - $250M

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