Holiday Menu Growth The recent launch of Peel Wood Fired Pizza's Holiday Bulk Menu presents an opportunity to upsell catering and bulk orders for events, parties, and corporate gatherings in the Edwardsville/St. Louis area.

Mid‑Market Scale With 11-50 employees and annual revenue in the lower-to-mid millions range, Peel is a solid target for regional expansion campaigns, partnerships with delivery platforms, and cross‑selling adjacent concepts like sauces, merchandise, or private events.

Digital Engagement Active tech stack including Toast POS, Google Analytics, Facebook Pixel, and SEO tools indicates strong online marketing potential; propose paid social, retargeting, and localized SEO initiatives to increase foot traffic and online orders.

Local Footprint Single Edwardsville location with a recognizable brand presence in the St. Louis metro area offers a pathway for regional growth through franchise-like partnerships, pop-ups, or expansion into nearby suburbs.

Sales Networking Revenue visibility between $1M-$10M and comparable peers with higher scales suggests cross-selling opportunities with wholesale, event catering, and corporate lunch programs to expand average order value and repeat business.